Customer Relationship Management (CRM) is a necessity for managing interactions with current and future customers. Whether your site is for your business, nonprofit, government, or a political campaign – you probably want to keep track of the people you interact with, as well as the people you want to interact with.
After successfully winning his 2012 campaign for the District 1 of the Nebraska Unicameral, Dan began to look for ways to reach out to his constituents regarding important legislative issues, managing his current constituent base relations, and preparing for his 2016 reelection campaign. There were several aspects to this project we completed in different stages. The site was not singularly a informational, campaign, or constituent outreach website. We had to strike a balance between all these needs.
Laura Ebke has spent most of her life in the 32nd legislative district. She decided to run for the Nebraska Legislature in 2014.
After winning her campaign for Nebraska Legislature and a successful session in the Nebraska Legislature, Senator Ebke was looking to reconfigure her website. In her words: "The goal was to move away from 'campaign mode' and to begin providing a source for information for you [constituents]."
Political campaigns thrive on mobilizing supporters. From getting volunteers for door knocking and phone banking to getting out the vote. Identifying and interacting with potential supporters can be a big part of a successful campains.